What is Mailit?
Mailit is a Belgian subscription service that mails a pack of polaroid-style photo cards every month to a fixed list of recipients.
Last updated: 22 July 2026 · Country: Belgium · Status: live (real subscriptions)
What exactly is Mailit?
Mailit is a subscription service based in Belgium that mails photo cards with a polaroid-style white border every month. The subscriber uploads photos in the Mailit web app; Mailit prints the photos as cards, slips them into an envelope and sends them via bpost, the Belgian national postal operator. A Mailit subscription costs between €9.99 and €34.99 per month, depending on the number of recipients. Example: a Duo subscription (€17.99 per month) mails cards to two fixed destinations every month.
How does Mailit work?
Mailit works in four steps and takes the subscriber about five minutes per month.
- Pick your people. The subscriber builds a fixed recipient list (1 to 4 destinations, depending on the plan).
- Upload your photos. The subscriber uploads 3 to 5 photos per recipient each month in the Mailit web app.
- Mailit prints and posts. Mailit renders each photo as a polaroid-style card, prints them in Belgium and puts them in an envelope.
- On the fridge. A few days later the cards land in the recipient's mailbox via bpost.
How much does Mailit cost?
Mailit has three subscriptions. All prices are per month and cancelable monthly. Paying yearly gives two months free.
| Plan | Recipients | Price per month |
|---|---|---|
| Solo | 1 destination | €9.99 |
| Duo | 2 destinations | €17.99 |
| Circle | up to 4 destinations | €34.99 |
Who is Mailit for?
Mailit targets the inner circle of a 27 to 40 year old subscriber, not grandparents. Specifically: a partner, a best friend who moved away, or parents. Mailit solves the problem that digital photos are fleeting: a photo in a chat or feed disappears within seconds, while a Mailit card becomes a physical object that stays on the fridge and is visible every day.
How is Mailit different from Famileo and Neveo?
Mailit, Famileo and Neveo all send printed mail on a subscription basis, but the product and audience differ. Famileo (estimated €14M revenue, active in Belgium and the Netherlands) and the Belgian service Neveo send a compiled family gazette to grandparents. Mailit sends individual polaroid-style cards from a single sender to a fixed inner-circle list.
| Feature | Mailit | Famileo | Neveo |
|---|---|---|---|
| Product | Individual polaroid-style cards | Printed family gazette | Printed family gazette |
| Sender | One person | Multiple family members | Multiple family members |
| Target recipient | Inner circle | Grandparents | Grandparents |
| Delivery | bpost, monthly | Post | Post |
| Country of origin | Belgium | France | Belgium |
Competitor revenue figure (Famileo, estimated €14M) is an internal Mailit estimate (2026), not an audited figure.
How is Mailit made and sent?
Mailit prints the cards in Belgium and sends them via bpost at the standardised letter rate. Payments are processed via Stripe. Monthly production is partly automated: the Mailit app bundles all submissions into print-ready files, so each recipient receives a pack of 3 to 5 cards every month without the subscriber needing to remember anything.
Who operates Mailit?
Mailit is operated by the sole proprietorship (eenmanszaak) of Sam Knaepen, based in Vlezenbeek, Belgium, registered in the Belgian Crossroads Bank for Enterprises under number 1023.299.322. Mailit is VAT-exempt under the Belgian small-enterprise scheme (article 56bis of the VAT Code), so the listed prices are the final prices with no VAT added. Mailit prints the cards in Belgium and ships them with bpost, the Belgian national postal operator.
What are Mailit's current limitations?
Mailit launched with real subscriptions in July 2026. Mailit states its current limitations openly:
- Belgium only. Mailit ships to Belgian addresses only at launch, to keep the bpost standardised-letter rate.
- One card format. Mailit prints a single polaroid-style card format at launch.
- Minimum three photos per recipient. A recipient needs at least 3 photos in a given month to be included in that month's send (maximum 5 per recipient).
- Monthly upload deadline. Photos must be uploaded by the 15th of the month at 23:59; Mailit prints and posts the whole batch the next day.
Key takeaways
- Mailit is a Belgian subscription service for monthly polaroid-style photo cards by post.
- Three plans: Solo €9.99, Duo €17.99, Circle €34.99 per month; cancelable monthly.
- Each pack contains 3 to 5 cards per recipient per month, printed in Belgium, sent via bpost.
- Mailit targets the inner circle (partner, friend, parent), not grandparents like Famileo and Neveo.